in

Adorable Puppy GPS Leads Individuals to Hush Puppy Store to Redeem Coupons

Street teams from around the world could learn a lot from this 4-legged people magnet. Hush Puppies decided to do away with the typical street team activation strategy and go with a “hush” puppy. That’s right! They leashed up a dog to a sign that mentioned a doggie GPS system with a mysterious message that told the person not to miss this surprise.

If a person was intrigued enough, they would have to take up a little dog walking and be led via hush puppy to a nearby Hush Puppies store. Once they entered, they would be welcomed with a nice surprise.

This is a wonderful idea as it puts a delightful spin on your typical street team marketing. Lets just hope that little guy doesn’t get lost!

GPS Hush Puppies 1

GPS Hush Puppies 4GPS Hush Puppies 3 GPS Hush Puppies 2GPS Hush Puppies 5 GPS Hush Puppies 6

Credits

Advertising Agency: Mass, Bogotá, Colombia
Creative Directors: Hernaldo Torres, David Patiño, Xabi Liceaga
Art Directors: Carolina Garcia, Camila Hernandez
Copywriter: Lenny Murcia
Additional credits: Laura Lozano
Published: December 2014

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+