Guerrilla Marketing
The Egg Machine Ambient Advertising Campaign
May 14, 2011 by Ryan Lum - 0 comments
Often times it’s as simple as getting in your face. NOAH, an animal rights group, set up the “Egg Machine”: A vending machine placed in the city centre filled with live chickens. Pedestrians initially thought they would be able to buy fresh eggs – but instead, they were confronted with this message: “68% of all the chickens in the world are treated like egg-laying machines.”
This is a wonderful campaign that shows the power of ambient advertising. When an issue is out of sight and out of mind, it is forgotten. The beauty of ambient advertising is about getting in your face and forcing people to start thinking about your campaign.
Advertising Agency: Publicis, Germany
Chief Creative Officer: Volker Schrader
Creative Director: Nico Juenger, Konstantinos Manikas
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Account Supervisor: Daniela Cappelluti
Event Manager: Daniela Cappelluti
Art Buying / Producer: Katja Bonnert
Music: Sven Albrecht
Set-Building: Thomas Breen
Camera: Paul Munz + Jean-Marie Kiewitz, Zweigwerk
Edit: Jean-Marie Kiewitz, Zweigwerk
Online Business Development: Daniel Putsche
Photographer: Dieter Roosen
Soundstudio: Studio Funk
Published: April 2011
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