Ambient Marketing Shows That Science Can Be Fun
The Science World museum in Vancouver, Canada in collaboration with Rethink Communications created several creative ambient advertisements to promote the fun and excitement that could be found at the museum.
One of the most creative and buzz-worthy billboards was the “2oz. of gold can cover a billboard” ad. Of course you could use gold paint, but is that original and buzz-worthy? Of course not!
The agency used 2 troy ounces of real 22k gold that was hammered so thin that it covered 200 square feet. The price of the gold was estimated at a little over $2,400 Canadian and the specialized manufacture required to turn it into gold leaf which brought the value to over $6,000. This is why the agency hired a 24/7 security guard to ensure its safety.
The billboard was the first of its kind anywhere in the world and took four weeks to complete.
To go along with this creative billboard, the agency also placed several interesting installments such as a large litter box, a sneezing bus stop ad and hair covered posters.
Which is your favorite?