Guerrilla Marketing
Arno Turbo Silence Fan: Maximum Wind Power
August 18, 2011 by Ryan Lum - 1 comment
In the summertime, temperatures in Brazil reach 42 degrees Celsius. Consumption of fans increase by 70 percent. The challenge was how to make Arno fans stand out in the point-of-sale? By use of the products main benefit: the power.
This is a wonderful campaign by Publicis in Brazil in which the company placed an automobile on it’s side right in front of the fan. This campaign got people on the street to stop and question why the car was tipped over. The culprit? The Arno fan.
Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg
Published: February 2011
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