Aroma Emitting Billboard Attracts A Lot of Attention

Creative Ad Example Billboard

MOORESVILLE, N.C. (AP) — It’s not just the picture of beef on a new billboard in North Carolina that tries to catch drivers’ attention, it’s the aroma coming from the sign.
The billboard on N.C. 150 in central North Carolina emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain. Bloom is part of the Salisbury, N.C.-based Food Lion chain.

The billboard shows a fork piercing a piece of meat.

A Bloom spokeswoman says the billboard will emit scents from 7 a.m. to 10 a.m. and 4 p.m. to 7 p.m. every day until June 18.

A high-powered fan at the bottom of the billboard spreads the aroma by blowing air over cartridges loaded with fragrance oil.

CREDIT: & Associated Press

3 Replies to “Aroma Emitting Billboard Attracts A Lot of Attention”

  1. There used to be a burger king one like this off the 94 near the 805 that had half of a huge 3d burger that emitted smoke and I think smell as well.

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