It’s true that pedestrians at night are hard to see and are very vulnerable. Audi wanted to help them out so they partnered with DDB Brussels to create a unique billboard to showcase the Audi A4 adaptive headlights that help you navigate the roads better.
They installed spotlights in the billboard that would shine on pedestrians walking by and it used technology to detect people so that the spotlight would follow them.
Very interesting campaign but is it nice or just annoying?
Advertising Agency: DDB, Brussels, Belgium