Augmented Reality Makes Starbucks Cup Come Alive

Augmented Reality Makes Starbucks Cup Come Alive

Augmented Reality Makes Starbucks Cup Come Alive Guerrilla Marketing PhotoWho wouldn’t want to make a magical creature come to like and interact with their cup of joe? Starbucks will be launching its first major augmented reality app this coming holiday season that will allow customers to do just that!

The Starbucks Cup Magic App will launch for both iPhone and Android Devices next Monday. The app works by pointing the phone’s camera at the cup and in doing so will produce one of five unique animations – a squirrel, an ice skater, a boy and a dog sledding and a fox.

Customers will be able to download the smartphone app on November 15th. Until then, keep on sipping! Would you be tempted to see all 5 animations?

Read more at Mashable

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+