Guerrilla Marketing
Bacardi’s Facebook Social Campaign Simulates a House Party With Your Friends
December 3, 2011 by Ryan Lum - 0 comments
Bacardi recently launched a holiday promotion campaign that utilized your Facebook Data to personalize a first person view of a house party. Enjoy walking into a party where all the eyes are on you and some of your favorite photos are displayed on the sides of buildings. Enjoy the pleasure of ordering from a drink menu where variations of your best friend’s names are drink specials. Go out on the balcony and enjoy some fireworks while enjoying a slideshow from your Facebook photo album. It’s larger than life and quite honestly a fun HTML5 social campaign.
It’s truly an interactive experience that allows your to take control of your ‘Bacardi experience’ that sells the idea that this drink is fun!
See the Bacardi “Unwrap the Night” Campaign.
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