The Bank of Garanti in Turkey wanted to build more publicity about their bank, so they hired the wonderful people over at Ikarus Events to help them launch with a new campaign.
They hired someone to fly in a mini one person glider to drop mini packages throughout the city. It almost looks like a bunch of paratroopers dropping in on a secret mission. The packages contained a small stuffed animal attached to a small branded parachute.
It’s definitely a fun approach that got people scrambling to get a free stuffed animal!