Bank of Garanti Airdrop Campaign In Turkey

The Bank of Garanti in Turkey wanted to build more publicity about their bank, so they hired the wonderful people over at Ikarus Events to help them launch with a new campaign.

They hired someone to fly in a mini one person glider to drop mini packages throughout the city. It almost looks like a bunch of paratroopers dropping in on a secret mission. The packages contained a small stuffed animal attached to a small branded parachute.

It’s definitely a fun approach that got people scrambling to get a free stuffed animal!

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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