3D projection mapping is nothing new to this community. The most common projection we see is done on buildings and objects. I recently came across a video that demonstrates the versatility of the concept in a beautifully done manner. A French design studio, Le3, created a moving 3D projection of a tiger that was being projected through a car window. It’s an interesting concept as the projection itself is constantly moving. It would be refreshing to see this concept explored in the marketing world! What do you think?