Many marketers out there may believe that it requires big ad spend to make a huge impact. Guerrilla marketers believe it you don’t need to spend a lot of money to get the reach you’re looking for. Glow agency in Germany did a wonderful job of doing just that. For one of their clients, Blush lingerie, they took several trash bags and made them into people. They then placed the bags over street grates so that when air was expelled, it would inflate the trash bags making them stand erect.
This is a great guerrilla marketing example showing that it doesn’t require a lot of money to reach potential customers. Here glow just required trash bags to execute their guerrilla marketing campaign. What do you think?
Advertising Agency: glow, Germany
Creative Director: Johannes Krempl
Copywriter: Anthony Cliff
Camera: Julian Harzer, Franz Leuschner