Bushe Bakery Utilizes Their Customer’s Food Porn Shots In Fun Offline Ads

People love to take photos of their food and post it on Instagram. It’s just a thing. Bushe Bakery wanted to capitalize on all this free user-generated content by inviting popular bloggers to a food porn shooting. The most popular Instagram shots would then be used in an offline marketing campaign where Bushe would feature the best Instagram shots paired with the Instagrammer themselves.

Not only does this campaign encourage people to post amazing photos of their food, but it also is a great way to involve potential influencers.

Bushe Bakery Utilizes Their Customer's Food Porn Shots In Fun Offline Ads

Bushe Bakery Instagram Red Pepper 1 Bushe Bakery Instagram Red Pepper 2 Bushe Bakery Instagram Red Pepper 3 Bushe Bakery Instagram Red Pepper 4

Credits

Advertising Agency: Red Pepper, Yekaterinburg, Russia
Creative Directors: Danil Golovanov, Ivan Sosnin
Art Director: Julia Uzkih
Account: Maria Demidova
Producer: Yana Shmaylova
Photographer: Sergei Tatarskikh
Production: Evgeny Kharchenko
Published: November 2015

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