How Can You Make An Asian Restaurant Feel More Authentic?

Would you eat a meal called “Lamb smoking in bed” or “ardent nut explodes the cucumber”?

A local asian cuisine restaurant in Russia is looking to stand out by trying to be more authentic. How does one do that? They decided to take take a lesson from how they translate menus in Asia. They end up consciously providing bad translations for the menu items to provide a very hilarious experience. Some of the funny items on the menu include:

  • Grilled fans with meat
  • Shrimp and chicken to laugh
  • Own identity sticky wool



Red Pepper Agency
Main Pepper: Danil Golovanov
Creative Director: Nikita Harisov
Art Director: Julia Uzkih
Designer: Dmitry Fathiev-Dolohov
Copywriter: Kirill Levashov, Alena Podgornaya
Account Manager: Alena Podgornaya
Case Study Production: Evgeny Kharchenko
Music: 郭美美《不怕不怕》

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+