‘Clue’ Into Guerrilla Marketing

July 7, 2011 by Ryan Lum - 0 comments

Imagine walking onto the subway to see a man holding a large knife, yikes! Good thing it’s not a real knife, but a plastic knife attached to the holding rail. “Everyone’s a suspect”

Below are some very witty and creative examples of a guerrilla marketing campaign for the famous murder muster game, Clue.

Created by Jenny Luong and Jared Friedberg at Humber College in Toronto, Canada this campaign places special liquid soap dispensers that contain blood-red colored soap in public washrooms. When you try to wash your hands, the soap creates the realistic illusion of you washing the blood off your hands.
 By the time you notice this oddity, you will have noticed the slogan, “Everyone’s a suspect” and the Clue logo.

Much like what you’d see in a 24/7 convenience store, this campaign places a measurement tape on the wall to simulate a police line-up. I wonder if people would avoid this area?

Advertising School: Humber College, Toronto, Canada
Art Directors / Copywriters: Jenny Luong, Jared Friedberg