Want a viral marketing campaign video to go viral? Follow these 3 simple steps. First, identify the real-world problem. Second, create a silly solution to said problem. Third, add funny cliche music and dramatic actors!
Coca-Cola put this viral marketing recipe to the test in their latest video called the ‘Social Media Guard’. It’s pretty much just a dog cone that is used to prevent dogs from well, licking their junk and biting themselves. Similarly, one can use it to keep humans from using their phones!
Images by Coca-Cola