The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends!
Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired with another bottle cap. Coca-cola’s Friendly Twist bottle cap forced students to find another person, start a conversation, and ultimately open the refreshment.
What a fun solution to getting freshmen together to enjoy Coca-Cola. What do you think?