One of our favorite brands is at it again! Soft drink company, Coca-Cola, is back with ‘The Cheering Truck’. This time, Coca-Cola outfitted a special red truck with a recording booth and has been travelling around Argentina collecting the cheers of football (or soccer depending on where you are from) fans to support the Argentinean team. Fans are encouraged to record their cheer to be heard by millions.
The truck drove through 19 different provinces in Argentina as it collected the cheer of over a million different voices. On the day of the match, the Coca-Cola Cheering Truck drove into a stadium that only had room for 50 thousand fans and played the recordings of over a million fans chanting and cheering for the team. Way to rally the troop Coca-Cola!
Coca-cola has been doing some really creative marketing campaigns that have utilized a traveling truck concept (see The Happiness Truck). It’s their way of spreading happiness throughout the world…not to mention strengthening their brand! Genius!
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Walter Onorato, Diego Duprat
Copywriter: Nicolas Diaco
Art Director: Ezequiel De Luca
Account Executives: Mariano Cafarelli, Nicolás Tosi, Oriana San Martín
Other credits: Camilo Rojas, Lucas Delenikas, Leandro Puch, Nico Golbart, Nico Entel, Walter Casanova, Alberto Velasco, Katzi Olivella, Diego Luis, Cristian Castellani, Martín Miguens
Executive Producers: Gaby Starna, Martin Feigeilman