Coca-Cola Puts Personalized Coke Cans In South African Stores

Coca-Cola Puts Personalized Coke Cans In South African Stores

While Pepsi, Coca Cola’s closest competitor, has made a career out of its association with some of the biggest names in Hollywood, taking things to the edge and coming up with some kickass and badass tv commercial concepts, Coke has rarely succumbed to the glamorous opportunities of celebrities. It has avoided silver and black as the dominant color of its campaigns. It has certainly avoided anything edgy and “dangerous”.

Coke has remained faithful to the values it has been known for, warm, wholesome and unapologetically squishy. I have to admit that sometimes, I wonder how long it will be able to sustain the concept. After all, what else is there to explore about ‘wholesome lovin’.

When it came out with the Coke Happiness vending machine, I thought things will go downhill from there. When other countries came out with their own version and nothing compared to the first one, I thought I was right.

Until South Africa came out with a way to make their relationship with their customers even more personal.

Coca-Cola shares a Coke with South Africa

Coke is swapping their brand name with the name of their customers. Coca -Cola South Africa chose 600 of the most popular names in South Africa and put the name on the can or bottle instead of the name of their brand. In addition, Share a Coke vending machines will be on tour so that consumers can personalize their very own Coca-Cola cans.

In addition, they can also create their own virtual personalized Coke can on Facebook and www.shareacoke.co.za, to share with someone special.

Personalization is the Way to Go

Personalization is not that new as a marketing tactic. Many clothing brands alter their clothes to fit the consumer’s size perfectly. Phones, computers, shoes and other products allow their customers to customize their product using a host of options. However, Coca-Cola is the biggest company to personalize their product in such a detail. Imagine seeing a Coca-Cola can with your name on it!

True to Coca-Cola’s tradition, they are launching the campaign with a TV commercial, “Share a Coke with Bobby”.

The commercial follows the story of a loveable dog as he interacts with lots of people during his search for his own name up in lights. South Africa is the first country on the African continent to kick off this campaign, and therefore we have customized all aspects of the campaign to fit local insights, culture and humour.

“It’s great to see entertaining storytelling alongside a musical anthem that captures South African youth sub-cultures,” states Therese.

Unfortunately the campaign is no longer active and you cannot request a name; however, you might still find one of these cans floating around!

Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago. She is also a screenplay writer with several full length movies under her belt.
  • Jonathan Francis

    I’m surprised that ‘Nelson’ didn’t replace Coke’s on-can personalised names in South Africa for a week.

  • Black Cat

    Can You Please Please please Make A Can With The Name “Jarod” On? I Wana Give It To My friend, Jarod

  • http://www.creativeguerrillamarketing.com/guerrilla-marketing/coca-cola-puts-personalized-coke-cans-south-african-stores/ mark eldin

    ok ka kokey..

  • http://cocacola samiya

    not bad

  • Anonymous

    can you make a coke with

  • Viroshnee

    Hi i would like to know how do i get my name on share a coke.thank u

  • http://Www.shareacoke.co.za. Modise

    How can i write my name on coca cola tin?

  • Ramambila mc

    How can i request a personalised can with my names

  • http://www.sadeeq_gamawa/twitter.con Sadeeq

    Share a coke with Sadeeq

  • Tyler

    Please put the name Tyler on a bottle

  • salwa

    Could you personalise a can with my 2 names? Khaled & salwa

  • http://facebook.com marian

    please put a my name marian on a bottle

  • Rems

    Hi, could you please personaliz a bottle n a can with my girlfriend’s name on it?Her name is “Coxy”

  • http://google marwa

    coca cola

  • http://google maro

    i want to share my name in coca cola

  • Ahmad Ghalia

    Plz type ahmad and marwa and yousra and dania

  • Hanin Najdi

    I want to share my name please

  • http://www.S'nozintle.com S’nozintle

    Please share a coke with S’nozintle

  • http://www.S'nozintle.com S’nozintle

    Please write S’nozintle on a coke tin I wanna share it with my friends. And please deliver it to Mzimkulu, that’s my local town

  • Gladys

    Please put my name on a can “Gladys”

  • Adelino Leite

    Please put my name A.Leite & Sara

  • Adelino Leite

    Please put my name A.Leite

  • Seif Matimbwa

    i need name Seif Matimbwa coca cola front bottle

  • Anonymous

    please how share my name JOHNLU 96 JR with coca

  • Evans Simango

    Can u please Personalise the name SIMANGO in Cocacola product and send the image of it to my email. I will show my family so that we will use the personalised products during our Family meeting all over the Country and other country. my family found in Malawi, South Africa, Zimbabwe, Mozambique and Swaziland.

  • HUSNAA

    Share a coke with HUSNAA

  • josephine

    Please type name achilan

  • josephine

    Please type name kamasho

  • http://Lebanon,Beirut nabih

    I WANT TO PUT MY NAME IN COCO-COLA

  • Anonymous
  • Aniley Atirsaw

    i want to type my name in coca cola can

  • Anonymous

    Just following this link https://shareacoke.co.mz/

  • Olawale

    please I need a picture of coke showing this name “Olawale”

  • http://gmail Tsigab Gebregergs

    I want to share my name to my friends and promote coca cola company

  • m.ayub

    I vvvvvvvvvvvvv.very like cocacola

  • m.ayub

    Coke is best

  • Christian

    i want to type my name in coca cola can…..thank you so much……..coca-cola is the best…..really

  • Anonymous

    pls help me share a coke with Haywheezy

  • http://www.babaloaded.com Ayomide

    the great Nigeria company… kudos to the person darh brought d idea..””share a coke””…thumbs up!!!.
    .. burh no one has ever shared a coke with Emmanuel..after buying several of cokes
    …..so I’m using dis medium to tell u dat .I want people to also share a coke with Emmanuel

  • tunde dollar

    Pls put the name Tunde Dollar on a can

  • Anonymous

    Pls write on cans nd bottles
    share a coke with ally
    and
    share a coke with alimat

  • Anonymous

    Share coke wit ashabi

  • http://google Athaliah

    please write my name on the coke bottle

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  • Sabwah

    please write my name on cocacola can

  • Sabwah

    please write my name on cocacola can “Sabwah”

  • Sabwah

    share a coke with nelson