Coca-Cola’s Banco Malo Gives Strangers Free Money with a Twist

Coca-Cola’s Banco Malo Gives Strangers Free Money with a Twist

In Spain there is a Coca-Cola machine that is unlike any other. It’s not a vending machine, it’s actually a very generous bank machine. It’s probably one of the few bank machines where you can get  100€ for free, no card. It comes with one condition, that they share their reward.

It’s certainly an interesting approach to support their goal of spreading happiness. If you have the amount of money and funds that Coca-Cola has, why not share the wealth and get some great viral footage from it?

Some of the recipients were able to share how they spent the money.

So the question is, how would you share the 100€?

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+