Coca-Cola’s Roll Out Happiness Pop-Up Park Campaign

Coca-cola has a way of spreading happiness around the world. This time, they decided to go about it by making the city a little less gray.

Wieden + Kennedy in Amsterdam recently ran this awesome campaign in which a Coca-Cola truck rolled out a coke bottle shaped piece of grass in the middle of a busy city center. A simple sign encouraged onlookers to kick off their shoes and enjoy a cool and refreshing coca-cola on the turf. A special vending machine dispensed free soda to those who took off their shoes.

They also had a tree with many toys that people could enjoy.

All I have to say is…Coca-Cola, you’ve done it again!

Client: Coca-Cola
Global Group Content Director: Guy Duncan
Global Digital Brand Strategist: Christy Amador

Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Director: Edu Pou
Art Director: Max Gebhardt
Copywriter: Max Arlestig
Head of Production: Erik Verheijen
Agency Producers: Judd Caraway, Lars Fabery
Group Account Director: Kirk Johnsen
Account Manager: Alex Allcott
Business Affairs: Emilie Douque

Production Company: Brenninkmeijer & Isaacs, Amsterdam
Director of Photography: Clemens Baumeister
Executive Producer: Jelani Isaacs, B&I
Producer: David Leite, B&I
Production Designer: Martin Krejzlik
Line Producer: Gerda Serbentaite, Grandma Films

Editing Company: The Gentlemen’s Club, Amsterdam
Editor: Benjamin Putland

Audio Post: Audentity Music and Sound, Amsterdam
Sound Designer, Mixer: Niels den Otter
Music: Niels den Otter

Postproduction: Darlings Post, Amsterdam
Executive, Post Producer: Sander Brenninkmeijer, B&I
Compositing, Finalizing: Robert Okker, Darlings Post
Color Grading: Robert Thomas, Darlings Post

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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