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Coca-Cola Continues to Spread Happiness with “Friendship Machine”

Coca-Cola has been running some amazing campaigns such as the Coca-Cola Happiness Truck and the old Happiness Machine campaign. Coca-Cola planted the machines in Argentina last August to celebrate International Friendship Day. The machine has been reported to be about 12 feet tall and encourages people to ask a friend for a boost in order to get the two for one deal.

This campaign is reminiscent of the previous Coca-Cola campaigns where they spread happiness by random acts of kindness in various cities.

The program plays off of Coke’s “Happiness Machine” viral video of 2010, which shows a Coke machine spitting out free soda and pizzas to a group of delighted students. Coke also updated that idea in February with a “Happiness Truck” video that features a Coca-Cola truck giving out Cokes along with surfboards, beach toys and sunglasses.

PepsiCo responded to Coke’s experiments this week with a real-life vending machine that let you gift free Pepsis to friends and strangers via a text message.

More from Mashable via the original story here

 

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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