South African coffee company Douwe Egberts wanted to do something different for their customers. Instead of the usual vending machine, they decided to place a unique coffee vending machine at the O.R. Tambo International Airport, “where people most needed a coffee”.
Douwe Egberts believe that people will love their coffee once they have tried it. Instead of just handing out free samples, they placed the vending machine in the popular airport that would dispense free coffee only if someone yawned at it.
The vending machine was equipped with facial recognition software and was capable of detecting the exact moment of a yawn.
The “Bye Bye Red Eye” coffee machine rewarded 210 people with coffee.