Coke Zero Brings Out The 007 In You

For an exclusive change to win tickets to the new 007 movie, Skyfall, Coke Zero placed a unique vending machine that was activated by people buying Coke Zero. The moment the person accepts the mission, the challenger is shown a countdown timer with only 70 seconds on the clock.

The mission is to get to platform 6 in under 70 seconds. It’s not easy task as the marketing team hired people to become obstacles. Watch as several people dodge falling oranges, dog walkers and blockades in order to have a chance to win tickets to the new film.

Would you go the extra mile?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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