Creative Billboard Produces Drinkable Water From Air

Creative Billboard Produces Drinkable Water From Air

In Lima, Peru, many people suffer from the lack of potable water due to polluted wells and a lack of rain. Thankfully the wonderful people over at Mayo DraftFCB and UTEC realized they could use the atmospheric humidity to help solve for this problem. The team found out that the atmospheric humidity of the area is 98%, so they were able to use this to create a billboard that can capture the humidity and convert it into purified drinking water by a process of ‘reverse-osmosis’.

The billboard uses a series of filters to collect and purify the water and then stores the water in a large tank.

This creative billboard campaign truly demonstrates the ingenuity of the students at The Universidad de Ingenieria & Technologia (UTEC) and helps promote the school.

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • awild

    Very creative and best of all they didn’t have to reinvent the wheel. This is air conditioner technology that has been around for awhile, but now it’s put to a different use, a really good use.

  • Roland Wahlgren

    For your interest, here is average monthly data on the water-from-air
    resource in Lima, Peru. The units are for water vapour density [grams of
    water vapour per cubic metre of air]

    Jan 15.2, Feb 16.2, Mar 16.2, Apr 14.3, May 13.5, Jun 12.7, Jul 11.2, Aug 11.2, Sep 11.2, Oct 11.9, Nov 12.7, Dec 14.3

    The billboard’s water-from-air machine (or atmospheric water generator)
    will be a maximum of about 58% efficient at removing water vapour from
    the air in February and March. In July and August, the machine’s
    dehumidification efficiency drops to 39%. These efficiency values
    presume that the chilled surface in the machine is maintained at 5°C.

    The energy typically needed by dehumidifiers to condense water vapour into
    liquid water is approximately 0.4 kWh per litre of product water.

    Roland Wahlgren, Atmoswater Research