Creative Billboard Produces Drinkable Water From Air

In Lima, Peru, many people suffer from the lack of potable water due to polluted wells and a lack of rain. Thankfully the wonderful people over at Mayo DraftFCB and UTEC realized they could use the atmospheric humidity to help solve for this problem. The team found out that the atmospheric humidity of the area is 98%, so they were able to use this to create a billboard that can capture the humidity and convert it into purified drinking water by a process of ‘reverse-osmosis’.

The billboard uses a series of filters to collect and purify the water and then stores the water in a large tank.

This creative billboard campaign truly demonstrates the ingenuity of the students at The Universidad de Ingenieria & Technologia (UTEC) and helps promote the school.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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