Wonderbra in the UK* has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new ‘Full effect’ bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.

The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.

The campaign, called ‘Full effect your life’, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a weeks internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of Britains Next Top Model; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.

An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition ‘Full effect’ 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaign’s dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.

James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. We created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.

Staples: Guerilla Campaign – Tape-Branding

Stopache: Splitting Seven

These specially created split posters were stuck on walls of public spaces like Malls, Cafes, Medical stores and Clinics

Supor Non-Stick Pans: U-ramp

 

Brief: Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.

Develop: A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.

Success of the promotion with both client and consumer including some quantifiable results: A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.

Why the method of promotion was most relevant to the product or service: The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

Henkel Loctite Super Bonder: Glued Building

To promote Loctite Super Bonder’s glue power, we put a sticker that simulated a crack in a building with great visibility, implying that it was fixed by the product