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Dr Marten’s What Do You Stand For Clean Graffiti Ambient Campaign

Jack Agency is making their mark throughout London with their latest clean graffiti ambient campaign for Dr Marten shoes. To promote Dr Martens “what do you stand for?” campaign, the agency power washed large boot prints on the streets of London.

Power washing, or clean graffiti, is a process in which a power washer is used along with a stencil to clean the dirt and grime off the streets and leave the mark of the stencil. It’s the green-friendly alternative to graffiti as  the advertisement is created by use of water.

What are your thoughts on clean graffiti?

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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