Inspired by recent viral videos such as frogs playing with smartphones, Samsung hopes to see the same viral nature in a recent marketing effort for their Galaxy Note. Introducing ‘Peter the Elephant’, an up and coming smart phone user that demonstrates that anyone AND any animal can use the easy to use smart phone.
Peter the Elephant does everything from drawing using a stylus, playing the drums and playing the guitar. Don’t believe it? Check out the unedited footage clips if you don’t believe it:
Project Name: Elephant plays with Galaxy Note
Creative Agency: The Viral Factory
Director: Matt Huntley with The Viral Factory