We’re a huge fan of creative vending machine marketing stunts. This past year we’ve seen some really creative vending machines used in marketing stunts such as ones that made you smile, ones that made you exercise, or even ones that connected you to a stranger. This one has them all beat.
TAXI, a Canadian based agency, recently did their own vending machine stunt that poked fun at all the other agency stunts. This vending machine did not use facial recognition. It did not scan your identification. It did one thing. It took you money and vended you delicious snacks.
As we near the end of the year, perhaps we will also see certain marketing stunts phase out as well. Perhaps popular stunts that use “big red buttons” or vending machines will start to become less popular in the marketing toolbox. TAXI reminds us that as we start to expect certain outcomes, creativity is no longer creativity.
So 2015, show us what you’ve got! Lets see something new this upcoming year.