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Eukanuba Fetch Guerrilla Marketing Video and Example

May 11, 2009 by Ryan Lum - 0 comments

This guerrilla marketing example is pure genius. This is truly creative marketing.

Imagine your surprise when you are walking through the mall and all of a sudden a dog runs past you with a bag of dog food in his/her mouth. Since the dog clearly doesn’t have a wallet to pay for it, he/she apparently must have “just fetched” it. Several dogs in South Africa were trained for a cute ambient marketing campaign for Eukanuba to carry a bag of Eukanuba food (empty) and then to do the same between specific points in the mall.

Watch the Video!

Agency: Saatchi&Saatchi SA

Eukanuba Fetch Guerrilla Marketing Video and Example Guerrilla Marketing

Eukanuba Fetch Guerrilla Marketing Video and Example Guerrilla Marketing

Eukanuba Fetch Guerrilla Marketing Video and Example Guerrilla Marketing

Eukanuba Fetch Guerrilla Marketing Video and Example Guerrilla Marketing
Via: AdsOfTheWorld

Guerrilla marketing, Viral Advertising, Advertising, Social Media

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About Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn or Twitter

View all posts by Ryan Lum →

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About Creative Guerrilla Marketing
Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.
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