Evertek is a small local mobile brand that is trying to standout among giants like Apple and Samsung, so they worked with the creative folks over at Ogilvy&Mather Tunisia to help them stand out with a very unique magazine ad placement.
What they came up with was a unique transparent print ad showing the profile view of the their latest smartphone, the Everslim mobile phone. They also placed some small text along side of the mobile phone with the following message “A little space for a great technology” while making sure that the phone was placed between paragraphs of the next and previous page in a way that would not disturb the reader.
Advertising Agency: Memac Ogilvy Label Tunisia
Creative Director : Alain Mhawej
Art Director: Amin Khelil
Copywriters : Mehdi AlMonastiri, Chamseddine Abdelhafidh
Strategic Planner : Sofiene El Kebir
Business Director: Mouna Ben Hammouda
Account Director : Khaoula Mornagui
Account Manager : Ines Stasfaxi
Production Manager : Zied Ben Zlaouia
Client Supervisor : Emna hafidhi