Gamers see the world differently and live their life a little differently. In their world, graphic details are just as important as the storyline. They live and breath the visually striking chaos that engulf their senses. High quality graphics create that dimension where they are entrusted with a mission to save lives, save the world and save their honor. High quality graphics equip them with the ability to suspend the truth and live in this new cool world where salvation depends on them.
That is why when the principals of Leviathan and Waveplant were tapped by Ubisoft Entertainment to create a fitting intro for Tom Clancy’s “Splinter Cell Blacklist at this year’s Electronic Entertainment Expo (E3) trade show, they knew they had to make this big thing bigger and grander. There have been many games that utilized so many different ways to allow gamers to “experience” the game even before its release. If they ever hope to make a mark, they better step it up.
Leviathan and Waveplant opted to LITERALLY make things bigger. They created a trailer for the movie that represents the chaos that a gamer will experience when they are playing it. They also showed some important game features they feel will excite the players the most.
Next, they projected the trailer to the three corners of theater, from floor to ceiling. With the Dolby Surround sound, they were able to create a larger than life experience for the watchers.
There is no doubt that making things larger than life and bigger than usual gave the viewers a heightened idea of the chaos and challenges they can look forward to when they play the game. It feels so grand but not intimidating, the perfect combination needed to entice gamers to pick up the game and set aside the ones they are already playing to give this one a try.
However, this is not the first time it has been done. So many brands and products have opted to use giant structures to project their trailers in an effort to put the audience in awe. In fact, some brands have gone to the extent of doing 3D mapping on coliseums and buildings.
It is not to say the campaign failed to deliver the emotions and response it is gunning for. In fact, some viewers literally jumped from their seat at the stunning visuals and ear damaging sound. Yes, it did capture the feel of the game.
It would have simply been better if Leviathan and Waveplant created something that’s more entwined with the concept of the game and more unique.
Tom Clancy’s “Splinter Cell Blacklist” was released last week in the U.S. and Europe.
Marketing Creative Director: Jason Wozencroft
Brand Manager: Thomas Leroux Hugon
Product Manager: Danielle Engels
International Brand Manager: Yannick Spagna
Production Company: Leviathan
CD/3D/2D: Nathan Davies
Editor: Andrew Maggio
Lead Compositor: Chris Beers
2D/Composite: David Brodeur
2D/Composite: Kyle Shoup
2D/Composite: Aaron Edwards
2D/3D/Composite: Chris Russo
2D/3D: Katrina Nelken
Lead Engineer: Adam Berg
Producer: Lauren Shawe
EP: Chad Hutson
ECD: Jason White
Chief Scientist: Matt Daly
Sound Designer/Engineer: Joel Corelitz, Waveplant