Brazilian condom makes, Olla Condoms, is attempting to scare their target market into wearing protection by sending them friend requests from their unborn son.
The Olla Condom’s “Unexpected Babies” campaign creates fake Facebook profiles for future baby boys by taking an existing profile’s user name and tacking on “Jr.” to the end of it. The message that is tagged along with the request says, “Avoid surprises like this one” and linkes to the Olla website.
The question on everyone’s mind is a question of ethics. First off the campaign violates the Facebook policy. Secondly, does the campaign seem at all creepy or spammy? If not, perhaps this campaign is effective. What do you think?
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