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FaceDeals: Facial Recognition Activated Deals

Facebook Check-ins, like many of the site’s functions, continue to evolve. What started as a way allow businesses to send messages to people within their vicinity is now becoming a versatile customer retention too.

Check-ins Just Got Better

Small Businesses may now install facial recognition cameras in their stores. Once you are recognized, you will be automatically checked in the location.

That will also give the business to get your data based on your Facebook activities. They will know what you bought, what you “Liked”, what you commented on, and the applications you installed. That data may be taken by business owners and analyzed to better determine how they can best serve you [and how they can profit from you].

It works for the consumer, too. Consumers may be notified of existing deals which they can avail.

… And A Little Scarier

You also have to admit… it’s bordering insane.

It is already getting harder for anyone to keep their privacy with the constant evolution of facebook rules. And now, companies are allowed to “put a face to the name”. They are getting closer to knowing more and more about you, access your data, and know where you are.

[vimeo 47133014 w=640 h=360]

Geeky Side

Don’t worry, they won’t be able to identify you unless you install the check-in app. Once you do authorize it, they will essentially have unlimited access to your data and, to a certain degree, control over your page.

The camera is a “special” kind. It is designed to operate with complete compatibility with different programs like Raspberry Pi, Arduino, OpenCV and the Facebook Graph API. Aside from this, there aren’t any other investment required for a business to use this.

Conclusion

There are more advantages for businesses than it does for consumers. The amount of data businesses can collect and access can increase the revenue they get without making any advertising or marketing investment.

The consumers, on the other hand, could enjoy the benefit of personalized offers but also run the risk of getting their privacy invaded, having their photos stolen, and having other personal stuff being accessed by someone else.

The app is still under development. Check out related services by lab projects: Beeri, QReo, Likelight, and Hotpad

Read more redpepperland.com/lab/details/facedeals

Written by Xath Cruz

Xath Cruz worked for the traditional advertising industry for more than 10 years handling international blue chip clients. She started doing digital advertising and marketing and web property development 4 years ago. She is also a screenplay writer with several full length movies under her belt.

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