Guerrilla marketing is meant to be shocking and disruptive. Nothing says disruptive like strangers holding you in place to be sentenced for a mysterious crime. In a recent guerrilla style campaign, znak.com did just this.
A stranger would ask a pedestrian a simple question and then find himself or herself being restrained by two men in black outfits. I’m not sure how I feel about this campaign as it literally forces a person to be a subject to the marketing message, unless you react similarly to the one guy that ran away.
What do you think of this campaign? Is it effective? Let us know in the comments below!
Advertising Agency:Â Voskhod, Yekaterinburg, Russia
Creative Director:Â Andrey Gubaydullin
Copywriters:Â Egor Gavrilin,Â Alexandr Solodky