The collection is called the “Survival Collection Autumn/Winter 2014”.
This ambient advertising campaign comes from Motz, a popular magazine for homeless people in the German capital. Glow agency in Berlin found some leading fashion designers to make the newspaper a little more chic. Designers from Blush, Mongrels, Liebig and Firma used Motz newspapers to dress homeless people to gain attention for their situation, especially in the winter months.
I know if I were walking down the street and saw this, I’d certainly stop and look out ofÂ curiosity! What do you think? As they say in the fashion world, is it HOT or NOT? Let us know by commenting below.