Fashion Designers Create Coats from Motz Newspapers

The collection is called the “Survival Collection Autumn/Winter 2014”.

This ambient advertising campaign comes from Motz, a popular magazine for homeless people in the German capital. Glow agency in Berlin found some leading fashion designers to make the newspaper a little more chic. Designers from Blush, Mongrels, Liebig and Firma used Motz newspapers to dress homeless people to gain attention for their situation, especially in the winter months.

I know if I were walking down the street and saw this, I’d certainly stop and look out of curiosity! What do you think? As they say in the fashion world, is it HOT or NOT? Let us know by commenting below.

Motz Haute Couture

Motz: Blush Lingerie

Motz: Mongrels in Common

Motz: Firma



Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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