Fiftyfifty is a unique gallery based inÂ DÃ¼sseldorf, Germany, that is actively trying to help out those less fortunate and are homeless. With the help of Havas Worldwide, DÃ¼sseldorf, Germany, they were able to help the homeless in this creative marketing campaign.
They turned the A/C to 8Â°C / 46Â°F to help simulate what it would be like to live on the streets. They then showed a video of homeless people on the street commenting on the cold theatre experience. To them, 8Â°C / 46Â°F is cozy.Â The people in the cinema are given blankets with a QR code to donate to the campaign.
It’s a genius campaign where people are looking to relax and enjoy a film, but get a dose of reality. The reality is that people on the streets don’t have this luxury. It’s also a wonderful and applicable use of the QR code. It makes sense. Well done you guys!
For more information to to help out, you can visit the site atÂ werde-waermespender.deÂ [German]