Fitness First is Berlin’s biggest chain of gyms and it was looking to attract new members on a very low budget. People tend to go to the gym to burn off excess calories. So Fitness First decided to target people where they are consuming those excess calories – in restaurants.
Fitness First realized that people go to the gym to burn calories. In order to attract customers to their gym, they needed a way to hit them at the source. The company targeted nearby restaurants and partnered with them to bring you the ‘Calorie Receipt’. Fitness First added the number of calories consumed at the end of the meal and then plugged the gym. The receipt acted as a voucher for the gym. Take a look at their results!