This week I wanted to bring your attention to this idea of flash mob marketing. If you are unfamiliar with the concept, Aflash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. The term is generally not applied to events organized by public relations firms, protests, and publicity stunts.[wikipedia]
The first flash mob was created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper’s Magazine. The origins of the flash mobs were unknown until Wasik published an article about his creation in the March 2006 edition of Harper’s. The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather.
Although the first flash mob marketing stunt completely flopped, the concept has been developed over time and we are happy to say that this marketing strategy has become a huge hit. Below you can see 5 AMAZING Flash Mob Marketing Examples that Generated Buzz. Let us know what you think or if we missed any great ones!
The Sound of Music Show Promotion in the Central Station of Antwerp
More than 200 dancers were performing their version of “Do Re Mi”, in the Central Station of Antwerp. with just 2 rehearsals they created this amazing stunt! Those 4 fantastic minutes started the 23 of march 2009, 08:00 AM. It is a promotion stunt for a Belgian television program, where they are looking for someone to play the leading role, in the musical of “The Sound of Music”.
Beyonce 100 Single Ladies Flash Dance in London
100 Single Ladies stop traffic with Beyonce’s famous leggy dance in Piccadilly Circus, to celebrate the
announcement by Trident of its free Beyonce gig in November.http://www.tridentunwrapped.co.uk
Michael Jackson Beat It Tribute in Sweden
Although this is not a marketing stunt, it is still a great example of generating buzz by the flash mob strategy.
The T-Mobile Liverpool Flash Mob Dance
This flash mob was sponsored by T-mobile to promote and create a stronger brand. It was done at the Liverpool Street Station. There is something about a group of people breaking into dance that just reads…this is fun, join us.
GLEE Seattle 1,000 Person Flash Mob
On April 10th, 2010 an estimated 1,000 people were a part of a Glee flash mob in Seattle, WA.
Organized and produced by Egan Orion and Bobby Bonsey of www.OneDegreeEvents.com and choreographed by Bobby Bonsey and Beth Meberg.
The mobbers performed 3 locations of downtown Seattle. Though this video only shows one of the locations.
Let us know if we missed any must see flash mob examples by commenting below!