Flashmob Orchestra Strikes Wows Hospital Audience

Flashmob Orchestra Strikes Wows Hospital Audience

Forty students from the Jerusalem Academy of Music and Dance took a classical approach to the flashmob as they flashwaltzed Tchaikovsky’s Waltz of the Flowers at the new Sarah Wetsman Davidson Hospital Tower in Jerusalem. Doctors, patients and passers-by joined in the fun.

The surprise concert was part of Good Deeds Day, an annual event that originated in Israel in 2007 and now takes place in over 50 countries worldwide. On this day volunteers reach out to the less fortunate and the vulnerable.

The Academy students enjoyed the day so much that they have decided to schedule regular concerts at the hospital. Hadassah Medical Organization treats over one million patients annually, without regard to race, religion or national origin.

Flashmob marketing is about entertainment. This one truly wowed us and really showed us how talented the Academy is. Although not blatantly advertising the school, it sure gives the audience an impression on the quality that is taught there!

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Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+
  • Zack

    Yawn. Self-promotion masquerading as an uplifting good deed. Production values very high – i.e. most of it staged. And a pretty boring end result. Call me a cynic but I wasn’t a fan of these churned-out flashmobs back in 2010. In 2014, they’re just pathetic. But hey, still an easy way to rack up views/likes/marketing blog posts, so there we go.