What would you think if you saw what looked like three human beings flying around your city? In order to promote the upcoming film, “Chronicle”, advertising agency Thinkmodo in NYC created 3 human shaped RC planes and flew them around New York City to give the illusion that people were flying around the city.
The campaign was promoting a movie in which three high school friends gain super powers that allow them to fly. This campaign truly made the movie come to life! The big question is if the campaign seems disconnected as there is no clear message of what it is trying to promote.
Since the video was aired on January 30th, 2012, it has been viewed over 7.2 million times. Talk about buzzworthy! What do you think of this campaign?
Advertising Agency: Thinkmodo, New York City, USA
Creatives: James L. Percelay, Michael Krivicka
Published: January 30 2012