The main objective of a Guerrilla Marketing Campaign is to grab the attention of as many people as possible. So where does one look to find as many people as possible? Well the streets of New York City, for starters. Folgers covered man holes throughout the city with big steaming cups of coffee. The tag line simply asked for the city that never sleeps to wake themselves up with some Folgers. Not only was the tag line catchy but the campaign was near impossible to miss. With millions of people walking the streets of NYC everyday, how many thought they almost walked into a cup of coffee.