Gatorade Inspires You to Keep Active with This Amazing Reward System

As we near the end of the year, people start thinking of their new year resolutions. Most of them will include some sort of fitness or health goal. Unfortunately, according to government statistics, 73% of people will drop out of any sports related activity within 6 weeks of the new year.

Gatorade wanted to put a stop to the drop off and inspire people to become sponsored athletes. By downloading their smartphone app and connecting your fitness devices, you could start earning points. As you get more and more points, you could start earning rewards like free music, concert tickets and more. They even have a team setting where you can get your friends to join the fun as well and combine points for even cooler rewards.


Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Creative Directors: Andrea Jaccarino, Michele Picci, Emanuele Viora
Senior Art Director: Vittorio Perotti
Senior Copywriter: Dario Lo Nardo
Designer: Vittorio Perotti
Web Designer: Luca Torresan
Planner: Corinna Bonfanti
Group Account Director: Daria D’Angelo
Senior Account Executive: Lucia Scaffardi
UX, Front-end Developer: Vincenzo Radice
Web Developer: Filippo Sarzana
Head of Project Manager: Alessandro Peroncini
Project Managers: Francesco Loprete, Alessandro Musciolà
Head of Broadcast: Alessandro Pancotti
Producer: Melina Mignani
Editor: Federico Maccagni

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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