December 21, 2011 by Ryan Lum - 2 comments
If you’ve ever been to San Joaquín, Chile, you might notice stay dogs roaming the streets. The mayor of San Joaquín decided to offer a special “service” on the government website where they offer to kill these dogs.
That’s where the Fundadora Proanimal Chile comes in. The Fundadora Proanimal Chile hired agency Satvia to create a social movement where the people can participate to dismiss the mayor of San Joaquin who is responsible for the killings.
In this campaign, they placed QR codes around these dogs so that onlookers could scan their tags and see what was going on. The tags read, ”In San Joaquin they are killing us” and ”Quit Sergio Echeverria” (Sergio is the Mayor of that state).
When the tags were scanned, it brought up a letter that was written in the voice of the dog. It also contained a link to a video where people could see what was happening.
Dirección Creativa & Producción: @sativa_cl
Agencia: Mayo Digital
Cliente: Patricia Cocas – Fundadora Proanimal Chile
Descarga nuestro collar: www.sativa.cl/collar