Global Angels: Help Someone Far Away

Global Angels: Help Someone Far Away Guerrilla Marketing PhotoEveryone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year’s Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett’s independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, each team was challenged with the objective of creating awareness for children in need. Winners Omar Sotomayor and Gaston Soto of Lapiz distilled the cause by simply, yet profoundly exhibiting a single thought: Everyone helps someone nearby, not everyone helps someone far away. They did this by walking through town with grocery bags and falling in front of bystanders. The bystanders were quick to help and then they were given a card with the Global Angel message.

Advertising Agency: Lapiz USA, Chicago, USA
Art Director: Gaston Soto
Copywriter: Omar Sotomayor

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