GNV Turns Iconic Summer Toys into Advertisements for Dogs to Discover

During the summertime, a lot of people leave for vacation. That stays true for the people of Italy. Unfortunately, their furry companions often get left at home

GNV, the leading Italian shipping company, decided to do something about it and partnered with DLV BBDO in Milan to create an advertisement directed to dogs!

They changed the cabins for their ships to welcome on both people and their dogs. To announce this major change, they decided to let the dogs know first by hiding popular summer toys in the dirt. Dogs would somehow discover the toys (either it was staged or perhaps they had a scent on them) and bring the toy back to their owner. Each toy had a small advertisement that basically told their owner that the GNV ships now allowed dogs.


Advertising Agency: BBDO Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Creative Director: Michele Picci
Art Director: Luca Frank Guarini
Copywriters: Giovanni Coviello, Gianluca Nucaro
Strategic Planner: Corinna Bonfanti
Clients Service & Head Of Operations: Chiara Niccolai
Client Service Director: Emanuela Munafò
Producer: Alessandro Pancotti
Production Company: Basement/DLV BBDO
Director: Vittorio Bonaffini
Director of Photography: Piermaria Agostini
Editor: Neil Devetti
Executive Producer: Francesco Crespi

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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