Greenpeace Guerilla Flashmob Strategy For Anti-Nuclear Campaign

Greenpeace Guerilla Flashmob Strategy For Anti Nuclear Campaign Guerrilla Marketing Photo

Until now, flash mobs have been used to spark happiness, inspiration and positivity in onlookers.  However, in the past week a video has been getting coverage that uses the flash mob in a new way—to protest against the misuse of nuclear energy by spreading fear.  A scary flash mob, which was part of a national Greenpeace Switzerland campaign against nuclear plants, has the whole world chattering about the potential effects of nuclear energy.

On May 25, groups of people all over Switzerland were involved in the Greenpeace campaign, randomly falling to the ground in public places around the country.  The objective of the countrywide flash mob was to emulate what it would look like if a nuclear cloud spread over the country and to shock and awe viewers.  The horrified looks on the faces of the onlookers say it all—the effects of the misuse of nuclear energy could potentially be terrifying.

The video, ‘Der Zonenplan’, which is translated as ‘The Zoning Plan’, has been viewed just over 450,000 times since it was uploaded to YouTube on May 25.  I have always thought that it would be amazing to be caught in a flash mob, but after seeing this clip I don’t know anymore.  ‘Der Zonenplan’ turns the traditional flash mob on its head, bringing fear to the public in an act of protest.

How would you feel if you were walking down the street and suddenly everyone around you collapsed on the ground?  What do you think of Greenpeace Switzerland’s use of the flash mob as a means of protest?

source: www.socialtimes.com

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+