BMB Agency created a fun and interactive experience that truly brings the user into the picture. The agency created an interactive online video and mobile experience for beer company Grolsch. They introduced the concept via a TV commercial that invited viewers to continue the mystery plot via computer.
The online experience asks the user to text the character in the video your name. Viewers will watch and the character in the video interacts real-time. If the character recognizes the name, he will send a text message and the user will receive a coupon for some beer. It will also tell the user the closest place to pick it up. Genius!
What do you think of this campaign?