Guerilla Advertising for Gym

Ad Agency: Leo Burnett, Italy
Creative Director: Licia Martella
Art Director: Hilde Capra
Photographer: Daniela Dirienzo

Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up “Spot”, and Tony the Tiger.

Burnett was named by Time magazine as one of the 100 most influential people of the 20th century.