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Flyvertising: Miniature Banner Advertisements Attached To Flies

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher hired german agency, Jung von Matt/Neckar, to outfit 200 flies with miniature ultra light banners. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

The flies roamed around like a miniature street team and shared the small advertisement with people throughout the fair. It’s a wonderful idea that obviously has very little cost and is different enough to create buzz, literally!

SEE ALSO: Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Ads Attached To Flies

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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