Guerrilla Ghost Installation Scares Speeders To Slow Down

Speeding on the road and pedestrian safety is a huge problem in Ukraine. They have the highest percent of pedestrian collisions in Eastern Europe with a whopping at 56%. The solution? The Pedestrian Ghost.

The Pedestrian Ghost campaign was done by JWT Ukraine as an ambient advertising example to help inform motorists of the potential consequences of speeding. The customized manhole would detect cars speeding on a certain street and release a human shaped balloon only minutes before a car passed by. This installation forced cars to slow down in fear of hitting an unknown object. Watch the video and let us know what you think! Is this genius or perhaps even more dangerous? Let us know by commenting below.

Advertised brand: Shell
Advert title: Pedestrian ghost
Headline and copy text (in English): Pedestrian ghost

Advertising Agency: JWT, Kiev, Ukraine
Creative Director: Vladislava Denis
Art Director: Denys Savchenko
Copywriter: Anna Geraskina
Producer: Natalya Pavlova
Managing director: Olga Lanovyk

Operator: Stas Bespolit
Announcer: Jon Poser

Executive Producer: Alexander Cherniavsky
Producer: Boris Kirichek
Model maker: Valeriy Pritihenko

Kiev Postproduction
General Producer: Sergey Kolesnik
Producer: Vladimir Piven
Sound Producer: Vladimir Chikish
Music Composer: Anton Denisov
Sound Mixer: Sergey Parigin
Designer: Artyom Ryabokon

Digital support:
Alexander Mozhaev
Yuriy Shyshkovsky
Sergey Taranenko

The Ambient Advert titled Pedestrian ghost (Long version) was done by JWT Ukraine advertising agency for product: Pedestrian ghost (brand: Shell) in Ukraine. It was released in the Dec 2011.

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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